Facilitating Research or Work Sessions
​​I can help you DO it, DESIGN it, or DETERMINE what you found out.
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Whatever the framework - research among general consumers or work sessions within a team of business specialists, my value is having an outside perspective to stay focused on UNDERSTANDING what people want -- and how that meshes with the business objectives.
Start with Your Objective
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​Why is now the time to do research or bring people together for collaboration ?
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What do you need to know?
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What do you need to confirm or validate?
What Would Success
Look Like?
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Are you seeking clarity on WHY or HOW?
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Do you need ALIGNMENT among key stakeholders?
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Are you using research to sell an idea or to gain deeper insight and understanding?
In one page, cover the journalistic Ws:
WHY now
WHO is defined as your study group
WHAT are the key objectives and study themes
WHEN and WHERE for timing and locations
HOW MUCH is the cost in terms of resources and money investment
Design & Logic
for Session Agenda
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Recruiting Specs and Screeners to manage the likelihood of a reasonable incidence of finding your defined target prospect.
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Survey Questionnaire Design to be self-administered for online research, or individual polling during a collaboration session.
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Discussion guides, wording and general order of flow.
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Room theater and audience management, including setting expectations and clarifying roles. Knowing when and how to wield your moderator authority.
Writing and Thinking
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GROUP COLLABORATION
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VALUE OF QUALITATIVE (ANSWERING THE HOW AND THE WHO)
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VALUE OF QUANTITATIVE (HELPS PUT A NUMBER ON THE WHAT AND THE HOW MUCH)
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BRINGING TO LIFE THE KEY POINTS VERSUS REPORTING OUT REAMS OF DATA
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IDENTIFYING NEXT ACTION STEPS AND LEARNING STEPS